Everything’s an opportunity for Advertising. Not my quote, but a colleagues’ quote after walking by some guy sitting in a lawn chair on a tiny piece of artificial turf on the corner of Yonge and Bloor in downtown Toronto. Looks like he was hawking Mike’s Hard Lemonade. Earlier in the day we walked through Union Station, greeted by large numbers of rather attractive young ladies protesting something. Turns out they were advertising the new Gillette MPower shaver… and were protesting scruff. A few days earlier a few other attractive young people were driving Segway’s around, handing out post-it notes, advertising monster.com’s $50K sweepstakes. Nothing is sacred. Floors, walls, ceilings, train cars, sidewalks, and the like are all targets for ads. Let me out!